RIYADH: The Saudi Arabian Court of Appeal has delivered a landmark verdict in favor of the globally trusted ‘Vijay’ Masala brand, ordering the immediate cancellation of the registration of a rival brand. The ruling concludes a rigorous legal battle lasting over a year, during which the rival entity was accused of orchestrating persistent smear campaigns against the 40-year-old brand.
Crushing False Narratives
The rival brand had launched extensive misinformation campaigns, falsely claiming that Vijay Masala had undergone a name change. According to Vijay management, this was a calculated attempt to mislead consumers, traders, and employees. Despite these efforts to imitate the heritage and authenticity of the original brand, the attempt failed to resonate with consumers, as Vijay Masala continued to maintain its dominance through superior quality.
The Judicial Process
The legal victory follows an earlier ruling by the Saudi Court of First Instance, which had initially ordered the cancellation of the competitor’s registration. The Court of Appeal has now dismissed the rival’s challenge, fully upholding the lower court’s judgment. As a result of this final verdict, the sale, marketing, and distribution of the rival brand’s products are now officially illegal in the Kingdom.
Quality Over Imitation
Vijay management noted that while several attempts were made to create hurdles for the brand within the Saudi market, none were successful. The setback for the rival firm was inevitable once consumers recognized the stark difference in authenticity and quality between the genuine Vijay products and the fraudulent brand.
A Legacy of Trust
Vijay is the flagship brand of the Moolans Group, established four decades ago in Angamaly, Kerala, by Devassy Moolan and his sons. By managing production in their own state-of-the-art factories and delivering directly to global markets, the group ensures premium quality at competitive prices. Management added that this court ruling serves as a stern warning to anyone attempting to tarnish the reputation of Vijay Masala—a brand deeply cherished by the global Malayali diaspora and international consumers alike.
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