RIYADH. Entrepreneurs in Saudi Arabia are stepping into a new chapter of business growth, thanks to Synergia—a trailblazing platform dedicated to knowledge sharing in the business world. On February 21 and 22, Synergia hosted dynamic workshops in Jeddah and Riyadh, respectively, aimed at equipping business owners with the tools they need to thrive in the kingdom’s rapidly evolving economic landscape.
The workshops featured intensive sessions led by renowned business coach Casac Benjali, who guided participants through strategies for building robust and systematic operations. Attendees gained insights on how to navigate shifting legal frameworks and optimize operational efficiency, ensuring their businesses remain agile in a dynamic economic environment. The sessions also highlighted opportunities to leverage Saudi Arabia’s favorable investment climate and strategic growth opportunities.
The workshops, co-organized by leading business consultancy IIBS, the Indian diaspora’s leading digital news outlet The Malayalam News, and Benjali Academy, drew diverse crowds of startups and SMEs. Dr. Firos Umar Aryanthodika, Chairman of IIBS, emphasized the initiative’s long-term vision: “This is just the beginning. Through Synergia, we aim to roll out advanced training programs and mentorship networks across Saudi Arabia—empowering entrepreneurs to lead, not just adapt.”
About Synergia
Synergia serves as a comprehensive knowledge sharing platform for entrepreneurs, offering workshops, seminars, and webinars that cover a wide range of topics including entrepreneurship awareness, skill development, financial management, tax regulations, and support for integrating evolving technologies into business strategies. By bringing together industry experts and thought leaders, Synergia is poised to become a key resource for business owners navigating today’s competitive landscape. As Saudi Arabia continues to transform its business environment, initiatives like these highlight the critical role of continuous learning and adaptive strategies in driving sustainable growth.