Saudi Arabia is riding a wave of global goodwill, with its reputation reaching new heights, according to CARMA’s 5th Edition of the Kingdom Reputation Report. Fueled by Vision 2030, economic diversification, and a vibrant cultural scene, the Kingdom is turning heads worldwide.
A Brightening Global Spotlight
- Positive Vibes Surge: In 2024, positive media coverage of Saudi Arabia jumped by 25% compared to last year, while negative coverage plummeted by 55% since 2020. A survey spanning the UK, USA, India, Singapore, and Russia shows 59% of respondents now view the Kingdom favorably, with 37% saying their opinion improved over the past year.
Vision 2030 Steals the Show
- Leading the Narrative: Vision 2030 dominated global media in 2024, driving 60% of all coverage—the highest ever recorded. For the first time since 2020, stories about Saudi Arabia’s economic and social transformation have overtaken political chatter, showcasing the Kingdom’s bold reinvention.
Tourism, Tech, and Sports Spark Excitement
- Economic Buzz: Media coverage of Saudi Arabia’s economy skyrocketed by 77% in 2024, fueled by high-profile events like the Future Investment Initiative, LEAP tech conference, and World Defense Show.
- Tourism Boom: Coverage of tourism and entertainment surged by 60% from 2023, cementing Saudi Arabia’s status as a must-visit destination.
- Sports Spotlight: While sports coverage dipped slightly by 7%, it still commands 11% of media attention. The announcement of hosting the 2034 FIFA World Cup continues to score global headlines.
Influencers and Leaders Shine
- Star Power: Global icons like Cristiano Ronaldo, Neymar, MrBeast, and Elon Musk are amplifying Saudi Arabia’s cultural and sporting allure through their social media clout.
- Leadership Glow: The Kingdom’s leaders are earning praise for spearheading transformative reforms, mega-projects, and regional diplomacy, projecting a dynamic and forward-thinking image.
- Public Appeal: Surveys show 59% of respondents are eager to visit Saudi Arabia, 60% are open to doing business there, and 52% would consider working in the Kingdom.
Powered by AI-driven analysis, sentiment tracking, and global surveys, CARMA’s report paints a vivid picture of Saudi Arabia’s rising star. The Kingdom’s bold strides in economic, social, and cultural transformation are winning hearts and minds worldwide.