RIYADH. In a stunning testament to its transformative tourism strategy, Saudi Arabia has rocketed to the third position globally in international tourist arrivals, achieving a remarkable 61 per cent growth compared to 2019 levels, according to the latest UN Tourism report.
A Tourism Renaissance Unfolding
The Kingdom’s extraordinary performance goes beyond mere numbers. It represents a comprehensive reimagining of Saudi Arabia’s global image, transforming from a traditionally closed destination to an international tourism hub that is capturing global travelers’ imagination.
Key highlights of the Kingdom’s tourism breakthrough include:
> Third-highest global ranking in tourist arrivals
> Leading growth among G20 countries
> Significant advancement in global tourist spending rankings
In 2023, Saudi Arabia dramatically improved its global standing, leaping 15 positions in international tourist spending rankings and securing the 12th position—a remarkable achievement that signals the country’s rapid tourism evolution.
Vision 2030: Turning Strategy into Success
This phenomenal growth is no accident. It’s the direct result of meticulously crafted strategies by the Ministry of Tourism, aligned perfectly with Saudi Vision 2030’s ambitious objectives to diversify the national economy and showcase the Kingdom’s rich cultural and natural heritage.
Global Confidence in Saudi Tourism
The surge in tourist arrivals reflects more than statistical success. It demonstrates growing international confidence in Saudi Arabia’s diverse and attractive tourism offerings—from ancient archaeological sites to ultra-modern entertainment destinations. The Kingdom has transformed from a challenging destination to a must-visit location, proving that strategic vision and committed execution can dramatically reposition a nation on the global stage.