RIYADH. Beyond ONE, the trailblazing digital services provider driving Virgin Mobile’s operations across the Middle East and Latin America, is revolutionizing the concept of modern workplaces with its visionary expansion. The company’s newly unveiled Riyadh office and its award-winning, sustainability-focused headquarters in Dubai embody a forward-thinking approach to workplace design, seamlessly blending human-centric innovation, environmental stewardship, and cultural resonance. These spaces are not just offices—they are vibrant ecosystems crafted to inspire creativity, foster wellbeing, and align with the region’s ambitious future.
Riyadh Office: A Cultural and Strategic Milestone
Building on the success of its Dubai HQ, Beyond ONE has launched a stunning new office in Riyadh, marking a pivotal step in its strategic growth within Saudi Arabia. As the operational hub for Virgin Mobile KSA, FRiENDi Mobile, and FRiENDi Pay, the Riyadh office is a bold reflection of the company’s alignment with Saudi Arabia’s Vision 2030, which emphasizes economic diversification, innovation, and sustainability.
Designed in partnership with the award-winning studio Design by Mahsa (DBM) and executed with regional expertise from Compass KSA, Eire Gulf Interior, and Zoluti, the Riyadh office is a celebration of local culture and environmental responsibility. The space features regionally inspired textures, such as intricate patterns reminiscent of traditional Saudi artistry, alongside locally sourced materials that reduce the project’s carbon footprint. Native plant gardens and smart energy systems, including automated climate control and solar-powered elements, ensure the office is as eco-conscious as it is functional.
The Riyadh office is tailored to foster collaboration and creativity, with open-plan layouts, modular meeting rooms, and tech-enabled workspaces that support seamless hybrid work. Thoughtful touches, such as communal areas inspired by Saudi majlis traditions and quiet zones for reflection, create a culturally resonant environment that feels both global and deeply local.
“Our Riyadh office is more than a workspace—it’s a commitment to Saudi Arabia’s future and our global mission to deliver empowering, sustainable environments,” said Yaarob Al-Sayegh, CEO of Beyond ONE Saudi Arabia. “We’re proud to create a space that honors local heritage while embracing the cutting-edge demands of modern work.”
Dubai Headquarters: A Beacon of Sustainable Innovation
Nestled in the heart of Dubai, Beyond ONE’s headquarters is a testament to the company’s philosophy that workspaces should feel like a “home away from home.” Designed with meticulous attention to detail, the HQ integrates biophilic elements—lush greenery, natural light, and organic materials—to create an environment that nurtures both productivity and mental health. Adaptive workspaces, from collaborative hybrid zones to tranquil soft-seating lounges, cater to diverse working styles, while ergonomic furniture and smart energy systems prioritize comfort and sustainability.
The Dubai office has garnered widespread acclaim, featured in prestigious publications such as Identity, AD Middle East, Love That Design, and Gulf Business for its pioneering approach. Energy-efficient lighting, water-saving fixtures, and sustainable construction materials underscore Beyond ONE’s commitment to minimizing its ecological footprint. The design also incorporates wellness-first features, such as soundproof pods for focused work, mindfulness areas, and expansive windows that flood the space with natural light, fostering a sense of calm and connection.
“Our vision goes beyond aesthetics—we’re crafting environments that empower our people, spark innovation, and respect the planet,” said a spokesperson from Beyond ONE’s Dubai design team. “Every element, from the materials we choose to the way spaces flow, is intentional and purpose-driven.”
A Broader Vision for the Future of Work
Beyond ONE’s dual milestones in Dubai and Riyadh signal a broader ambition to redefine how and where work happens. By prioritizing sustainability, the company is setting a new standard for corporate responsibility, ensuring its offices contribute positively to the environment and local communities. From energy-efficient designs to partnerships with regional suppliers, Beyond ONE is embedding circular economy principles into its operations.
The company’s human-centric approach also shines through in its focus on employee wellbeing. Both offices feature wellness programs, flexible work policies, and spaces designed to reduce stress and enhance collaboration. This philosophy aligns with global trends toward hybrid and purpose-driven work, positioning Beyond ONE as a leader in the evolution of workplace culture.
As Beyond ONE continues to expand its footprint, its commitment to “offices with purpose” remains unwavering. The company’s innovative designs and sustainable practices are not just reshaping its own operations but inspiring a new generation of workplaces across the region and beyond.